CALL OF DUTY presents
"Live AID Remastered"
Brief
Develop an idea that interlinks Call of Duty Warzone to mainstream culture
(i.e., not just gaming culture) so everyone, both players and non-players, celebrate Warzone. If successful, your idea should make Warzone the most talked about brand that appears in the headlines of non-gaming news media,
turning Warzone into the badge of honor for our existing players
and creating an immediate sense of FOMO among non-players.
Abstract
To help Ukraine citizens, Call of Duty: Warzone will organize a remastered edition of the Live AID, featuring all artists’ avatars that already took part
in the 1985 Live AID. The goal is to raise funds through the sale of digital tickets
to help a population affected by the war. Players, through a free donation,
will get a ticket to access the digital concert and will be projected into the game
in a totally new way. During the entire event players won’t be allowed to use their weapons: in this way Warzone aims not only to end in-game hostilities
but to transform the game universe into something good and supportive
so that both players and non-players can celebrate a musical event all together, in the name of peace. All donations collected from the tickets
will be donated to support the Ukraine citizens.
thanks for watching.
Art direction: Carlo Buonora, Francesco Capossele
Copywriting: Mattia Pisano
